Work

Work worth following.

The short version of each project. Click through for the full story.

Case studies

3 projects · the full story

Taj Lake Palace at sunset, Udaipur, from a LYXPLANET story

01 · Founded in-house · Studio brand · Strategy · Audience growth

LYXPLANET

The World Beyond Travel: a new travel media experience, built with wanderlust energy.

Challenge

Launch a travel media experience beyond the traditional story, and turn first-time readers into an audience that keeps coming back.

Solution

An international publication that covers travel from a different perspective, and brings the world to life with multimedia, interactive experiences.

Result

An audience built from zero in under a year: 75K followers, 60K+ readers, 10K+ subscribers.

75KFollowers60K+Readers10K+Newsletter subscribers

All in less than a year since its international launch.

Read the case →

Independent journalism · Los Angeles

Truthdig
2×Webby Honoree2023 · 20262×Webby Nominee2024 · 20252×EPPY Award2024 · 2025

02 · Full digital strategy

Truthdig

Digital strategy for award-winning independent journalism.

Challenge

Modernize how an independent news publisher reaches, serves and grows a loyal audience.

Solution

A website relaunch, award-winning campaigns and the systems behind social, reader support and membership.

Result

A more loyal audience, younger readers reached where they are, and a site that delivers a smooth experience every day.

4Webby recognitions2EPPY Awards
Read the case →
An Operation Walk volunteer helps a patient walk after surgery

03 · Web creation · Donor platform · Workflows

Operation Walk

A decade of digital strategy for a nonprofit that changes lives.

Challenge

Give a growing nonprofit a website, donor tools and workflows that keep up with its mission.

Solution

A modern, responsive website, a fast donation flow, a donor dashboard and automated workflows behind the scenes.

Result

Eleven years together, a modern website and a donor platform built to grow with the mission.

11Years together
See the evolution →

Campaigns

Brand & destination campaigns

Taroko Gorge, TaiwanFlip ↻

Destination campaign

Taiwan Tourism Bureau

1.1M Impressions

2 weeksSee results ↻
Hidden beach near Puerto VallartaFlip ↻

Destination campaign

Visit Puerto Vallarta

1M Impressions

3 weeksSee results ↻
Horseshoe Bend, ArizonaFlip ↻

Hotel content campaign

Hampton by Hilton

568K Impressions

3 monthsSee results ↻
Gleem campaign on the Times Square screensFlip ↻

Billboard campaign, Times Square

Gleem

Times SquareSee results ↻

Media

Press, TV & writing

Press & TV

Movistar Plus+ · Docuseries · Production fixer

Estados Desunidos

Jon Sistiaga’s docuseries on a divided America. Pablo worked as production fixer.

Watch on Movistar Plus+ ↗