
01 · Founded in-house · Studio brand · Strategy · Audience growth
LYXPLANET
The World Beyond Travel: a new travel media experience, built with wanderlust energy.
Challenge
Launch a travel media experience beyond the traditional story, and turn first-time readers into an audience that keeps coming back.
Solution
An international publication that covers travel from a different perspective, and brings the world to life with multimedia, interactive experiences.
Result
An audience built from zero in under a year: 75K followers, 60K+ readers, 10K+ subscribers.
All in less than a year since its international launch.
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