Founded in-house · Studio brand · Strategy · Audience growth
The World Beyond Travel: a new travel media experience, built with wanderlust energy.
All in less than a year since its international launch, with hundreds of new subscribers every week.
The story
We built the travel publication we wanted to read and interact with. LYXPLANET covers hidden destinations and unique experiences for English- and Spanish-speaking readers, with stories that travel across the web, the newsletter and social media. Multimedia and game experiences turn readers into a loyal audience that keeps coming back. Behind it all are 20+ years of experience in journalism, digital platforms, marketing, communications, business development, workflows and technology.
The results
In less than a year since its international launch, LYXPLANET has grown to 75K social media followers and more than 60K readers. The newsletter has passed 10K subscribers, with hundreds more signing up every week and an impressive open rate of over 40%. All of it built from zero.
Next case · 02 · Full digital strategy
Digital strategy for award-winning independent journalism.
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